In today's increasingly complex world, midsize insurance firms are focusing more on using technology to drive growth, client value and market differentiation. And, the steps required to achieve those goals are more complex than ever.
People search for and purchase insurance in entirely new ways. Face-to-face meetings with local insurance agents have been replaced with online research and discussion forums. Before making a decision, there may be a quick call to an agent for further information-or not. It's a very different environment. Long the engines of economic growth, these midsize insurers recognize the game-changing role technology can play, not only in how they run their business but also in how they build relationships with customers. More and more of these businesses are embracing new technologies for breakthrough change and innovation.
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