User expectations for mobile devices are high, but the lack of a coherent strategy can result in disappointing returns on investment. Insurance Networking News asked Wendy Aarons-Corman, president of edge IPK, a user experience platform provider, of about the challenge of designing from the users' perspective and ways to future proof your mobile technology investments.

INN: What's the immediate challenge for insurers evaluating or developing a mobile device access strategy?

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