There’s room for improvement in sales analytics, according to a new study from Ventana Research. Ventana shows that although organizations use a variety of sales analytics, sales has not yet automated many of the underlying data integration and analytics operations needed to generate metrics.
Ventana’s newest research indicates that the ability to search for relevant analytics and metrics that answer business questions is a high priority, and confirms that predictive analytics have come onto the radar screens of sales organizations. The research also suggests that sales organizations need to improve because it now takes almost one-third of them two weeks or longer to generate analytics.
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