Service-oriented architecture (SOA) is seen as a beacon of hope for insurance companies long beleaguered by tangles of incompatible legacy systems and networks. However, while the technology is now widely available, selling SOA to the business can be an uphill climb. Line-of-business executives outside the orbit of IT may not fully see or grasp the benefits of SOA.

The challenge for SOA proponents is to be able to demonstrate how the architecture can tackle even the most vexing business problems, and provide a return to the business in places where it counts most.

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