Small Businesses Reluctant To Buy OnlineSmall-business owners harbor doubts about buying business-owner policies online due to two major stumbling blocks: a lack of trust for those marketing online policies and a lack of customer service. These complications can be remedied through greater input from an agent to guide a small-business owner through online transactions-which in essence extends the traditional agent/customer relationship to the Web, according to a study conducted by Greenwich, Conn.-based IVANS Inc. Even with these shortcomings, 51% of small-business owners polled said they would research policies online, but only 4% would buy a policy on the Internet.

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