Who do you want to be your customer? If the answer to this is almost everyone (low-risk of course), you’re likely not alone. However, that is a pretty diverse and large group, and many of them have different shopping processes, especially when it comes to online shopping.
The “Insurance Consumer Dynamics” study by Acxiom Corp., an interactive marketing services provider, reveals which consumer segments are more likely to maintain policies with their current insurer, and which are actively looking for change to fulfill their auto insurance needs.
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