If insurance carriers want their online shoppers to become online buyers, they need to give their customers more respect.That's a warning derived from recent analysis of 70 insurance Web sites that gave the insurance industry an average online Customer Service Index of 6.8 out of 10. Furthermore, the analysis reveals that although 93% of insurers post online privacy policies, 35% of them share customer data without the customer's permission.
These results don't bode well for insurers that plan to reap the potentially significant cost savings associated with online distribution.
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