The Internet sometimes is referred to as the "wild, wild West"--a moniker earned by the manner in which the Web represents an open, loosely policed territory where traditional rules and procedures don't apply.In recent years, it became abundantly clear to executives at Penn National Insurance Co. that this relatively new frontier needed some taming-through a higher level of governance and accountability.

The Web has been a boon to the 900 employees at the Harrisburg, Pa.-based carrier, and it serves as a valuable research and information-gathering tool. But due to concerns about data security and privacy, and employee productivity, Penn National wanted to clamp down on employees who roam the Web for purposes unrelated to their jobs.

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