As competitive advantage in the auto insurance increasingly depends on differentiated digital customer engagement and smarter analytics-driven decision-making on the back end, Progressive Insurance is looking to beef up its technology talent pool. And to attract that tech talent, the company is trying to make itself look as Millennial-friendly as it can.

The Mayfield, Ohio-based auto insurance giant sought to raise its visibility as a tech employer this week by announcing its plan to add IT staff between now and the end of the year. But the company’s actual tech hiring plans are unclear. Progressive first announced it would be filling nearly 2,150 tech and non-tech positions this quarter—then quickly reduced that projection to 1,400.

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