Purchasing new technology is like buying a new car. In both cases, you first have to assess your immediate and long-term needs, and then shop around for the product that best fits those needs.That's why it's hard to figure out why sports utility vehicles remain the vehicle of choice for many consumers at a time when gas prices have shot past $2 a gallon. Why would anyone spend more than $30,000 for a vehicle that's primarily used to shop for groceries at the local store or haul kids to soccer games?

Insurance companies, on the other hand, need to be more responsible with their capital investments in technology. Now that carriers are purchasing more "out of the box" technologies, they need to be smart technology shoppers and fight the urge to purchase every new-fangled product on the market.

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