With just weeks left before the go-live date, MetLife Spain had a problem: Its massive rebranding project, prompted by its acquisition of the American Life Insurance Company (Alico), was stalled.

“We had people doing things that they were not supposed to be doing; we had people from IT building documents inside the AS/400. IT people are meant to do other things,” says Nicolas Afonso, organization and analysis manager for MetLife Spain. “It was very difficult and everyone had other business going. Also, everyone thought ‘I am not adding value with this project.’”

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