Insurance agents by their nature tend to be anxious, especially when it concerns customer information. Coverage confirmation, billing information and personal data are critical pieces of information in any agent's customer database, and fast access to up-to-date data is an important customer service criteria.At DS Barkley Insurance Management Services, a Scottsdale, Ariz.-based managing general agency that underwrites nonstandard auto insurance in five states, meeting these informational needs for its 150 agents was more than a full-time job for its support staff.

Routine informational demands from retail agents actually hampered the organization's growth, says president Drew Barkley-until the company teamed with Results International Systems (RIS), a Columbus, Ohio-based outsourcing and application service provider (ASP) company to take the process online.

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