Selective Insurance Company of America has chosen Accenture as its new customer relationship management (CRM) service provider, the company announced today.

The move aids efforts by the insurer to elevate its customer service capabilities. As part of the implementation process, Accenture will conduct an assessment of Selective’s CRM management practices and technology. Results will then be used to develop a customer centric tech strategy that benefits both clients and agents, the companies said.

“In the spirit of continuous improvement, we are reimagining the customer experience to ensure we meet and exceed customers’ changing expectations,” said Rohit Mull, senior vice president and chief marketing officer at Selective, in a statement. “By leveraging Accenture’s proficiencies in customer experience practices, we expect to better assess our needs, identify gaps in our current infrastructure and identify best practices in customer-centricity.”

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