Selective Insurance Company of America has chosen Accenture as its new customer relationship management (CRM) service provider, the company announced today.
The move aids efforts by the insurer to elevate its customer service capabilities. As part of the implementation process, Accenture will conduct an assessment of Selective’s CRM management practices and technology. Results will then be used to develop a customer centric tech strategy that benefits both clients and agents, the companies said.
“In the spirit of continuous improvement, we are reimagining the customer experience to ensure we meet and exceed customers’ changing expectations,” said Rohit Mull, senior vice president and chief marketing officer at Selective, in a statement. “By leveraging Accenture’s proficiencies in customer experience practices, we expect to better assess our needs, identify gaps in our current infrastructure and identify best practices in customer-centricity.”
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access