With the increasing use of social media such as Facebook, LinkedIn, Twitter, YouTube, blogs and wikis among individuals in their personal lives, organizations are beginning to look for ways to incorporate similar tools within their own businesses. For insurers, which depend on complex processes of multiple individuals exchanging and interacting information, enterprise collaboration represents a huge potential set of efficiencies and opportunities for rethinking core processes. We are currently at a very early stage of adoption. However, things are changing rapidly, and real impacts are starting to be felt.

Enterprise collaboration is an umbrella term that covers the usage of social media technologies and practices inside of an organization (as opposed to non-organizational social networks).

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