For all that has been said about the promise it holds in the marketing of an insurer’s business, social media also represents a scary landscape dotted with pitfalls. The fact is, social media is a clear and present phenomenon insurers cannot ignore, and one that can improve an insurer’s livelihood if done properly. This was the message offered by two research and consulting experts at the MajescoMastek user conference today in Austin.
Karen Furtado, partner with SMA, and Mike Fitzgerald, senior analyst with Celent, offered research and commentary on how insurers are using the medium, the dangers it presents and the opportunities it holds for those with the right framework and plan in place.
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