In a unique twist on insurance-sponsored credit/debit card programs, Toronto-based Sun Life Financial is going above and beyond the call of duty as a financial services provider by offering the first national medical-emergency identification card for children and their parents.Available initially to Sun Life employees and eventually to customers, the card was developed by Boston-based Kidz Card Inc. Thus far, Sun Life is the first and only corporate user of the Kidz Card.
The card is designed to carry potentially life-saving medical information and emergency contacts. Along with personal vitals, the card doubles as a pre-paid phone card-it's loaded with 10 minutes of prepaid phone service provided by long-distance provider Sprint.
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