Editor's Note: This article is part of a larger feature piece on underwriting analytics; see Underwriting Analytics: Time for Action for more.

“For us, big data has quite a different flavor,” says Swiss Re’s Riccardo Baron, big data and smart analytics lead for the Americas. As a reinsurer, Swiss Re typically doesn’t have direct access to typical customer/consumer data, he says, but analytics technology is critical to the company’s underwriting of large and complex treaties, he explains: “On top of using analytics to understand the risks our clients give us, it also adds value in that it creates access to end-consumer data, needs and behaviors, and to brings it into our b-to-b business.”

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