More insurance providers are accepting telematics-based insurance underwriting to capture and analyze data from the customers’ actual driving. For customers, these programs can help lower insurance rates and promote safe driving—two key factors in customer retention and acquisition.

According to a new report for Corporate Insight, “Plug-Ins Receive a Road Test—Tracking Telematics Programs,” the programs reviewed received overall positive reviews from customers. The report is based on drivers’ experiences; participants volunteered for a trial period use of a telematics program and allowed Corporate Insight the ability to directly view telematics online.

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