According to a new study from Strategy Meets Action, social media has become a nearly universal practice among insurers (nine percent reported not having a social media strategy or initiative planned), however, very few are beyond the basics of posting and monitoring.
Twenty-five percent reported using social media for advertising and branding; 23 percent for HR initiatives and recruiting; and five percent for providing communication and resources during catastrophes. The report breaks use into three broad categories: identifying marketplace opportunities, implementing plans to capitalize on the opportunities and leveraging it across the enterprise. The last category is where few insurers have yet to reach.
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