Small businesses value personal interaction with agents or brokers who understand their individual business, as the highest-ranked insurers delivered on both of these metrics for 60 percent of their customers, compared with the lowest-ranked insurers at 33 percent, according to the “J.D. Power 2013 U.S. Small Business Commercial Insurance Study,” released today.

Six insurers received ratings beyond the industry average (777), led by Erie Insurance (808). Erie performed particularly well in the interaction and policy offerings categories, according to J.D. Power. American Family and Nationwide tied for second overall at 794 each. American Family performs particularly well in price, while Nationwide performs well in billing and payment.

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