The business and IT alignment discussion is dated. Even with the onset of mobility, cloud and the Internet of Things, IT is still often thought of as a service provider, not a partner in the business.
I came across a blog from two years ago in which Deb Smallwood, founder of Strategy Meets Action, admitted a certain misalignment of business and IT, stating that to “align implies there are two separate and distinct paths that need to be arranged in parallel lines.” Even back in 2014, Smallwood noted that the term “Business/IT Alignment” seemed outdated and even a bit misleading in terms of the requirements of that time. She instead offered the term “alliance” to describe insurers that pool business and IT resources to create a unified direction comprised of collaboration and corroboration to improve a company’s overall performance.
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