If insurers counting on customer intelligence were disheartened to learn that six out of every 10 (58 percent) adults who use social media say their main profile is set to be private, they may appreciate news from a U.K.-based firm about to make available two years' worth of Twitter updates.

Until recently, Twitter made only the previous 30 days of tweets available for companies to search. The social media site's search function for regular users only goes back seven days.

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