Pledging to provide better service and lower-cost coverage to small and midsize business owners, two Internet startups are targeting what some industry observers believe is an underserved insurance market.Assess CoverageCorp Inc., an Internet marketplace for property and casualty insurance based in Charlotte, N.C., enables small to midsize businesses to shop for and purchase property and casualty insurance. Referring to itself as an independent "e-agent," CoverageCorp has lined up affiliations with 15 major carriers who provide an array of products and services to small businesses.

The insurance coverage is sold at the company's Web site, and at various third-party Internet portals with which CoverageCorp has forged alliances.

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