The dynamics of marketing and selling insurance are rapidly changing. Savvy Generation X members who use the Web to comparison shop for insurance typically have different insurance providers for their auto, life and home. Baby boomers question how much insurance is too much.Given the diversity of today's insurance market, how do you reach your target customers? What do you do to stay ahead of the competition and secure long-term clients for all of your lines of business?
Understanding your target customers is the key to success. Carriers need to consider how they intend to target customers more efficiently and secure the next generation of adults and families as long-term clients-and underwriters need help in effectively identifying a specific segment of the consumer population for new business.
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