USAA today announced Carl Liebert III, former president and CEO of 24 Hour Fitness Worldwide, has joined its senior executive team as president, USAA Capital Corporation. He will report to USAA President and CEO, retired Army Maj. Gen. Joe Robles and lead USAA Federal Savings Bank, Investments, Life Insurance Co. and Real Estate Co.

Liebert was elected to USAA’s board of directors in 2011. He has resigned his seat on the board to join USAA’s management team.

“This move is the continuation of a purposeful effort to ensure USAA is led by the best executives today and in the future,” Robles said. “We are very pleased to welcome Carl to USAA’s management team. In addition to his military experience, he is a proven business leader with a significant record in retail and customer service.”

During Liebert’s tenure at 24 Hour Fitness, the company grew from 2.8 million to nearly 4 million members, making it one of the largest privately held fitness club operators in the world. Prior to 24 Hour Fitness, Liebert served as EVP with The Home Depot, where he was responsible for retail operations in the United States and Mexico. Previously, he served in executive roles at Circuit City and General Electric.

“As a 27-year member of the association and a former naval officer, I couldn’t be more pleased to join USAA’s leadership team,” said Liebert.

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