Training is a critical initiative for most insurance companies. The ability to educate customers and partners about changing regulations and new legislation, as well as a company's products and services, is key to ensuring a long-term relationship with these constituencies.Failure to maintain an aggressive training program can harm a company's competitive position in the marketplace. To avoid falling into this trap, the most progressive insurance companies are moving to training programs comprising almost entirely Web-based courses.
A convergence of business and technology trends has provided the impetus for this transition. Large enterprises are beginning to steer away from third-party events toward more proprietary functions, such as customer and partner events. And, because Web conferencing is now an established medium for proprietary events, insurance companies have become intensely focused on how to optimize the return on investment for these activities.
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