More than a third of insurers are investing in major operational improvements or transformational technologies, according to “Innovation in Insurance/Modernize.Optimize.Innovate,” a research brief from Strategy Meets Action.

“There is tremendous opportunity for innovation in the insurance industry. The business value is there, and it is enormous. Next-gen technologies are making it possible to pursue a big vision, by taking small manageable steps one at a time,” said Deb Smallwood, SMA founder and author of the briefing.

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