When It Comes To Buying Technology, Relationships Are King

In an age where the daily pace of technology development outstrips our ability to comprehend it, much less stay current, something new—and yet very old—is emerging as the key factor in technology buying decisions.  

That something is human relationships, and the power of those relationships has been demonstrated in a recent LinkedIn survey from St. Nick Media Services. The survey asked, “How do insurance companies develop a short list of potential technology vendors?”  The most popular answer by far among the 52 respondents was “personal references.”