Insurance is truly a wonderful industry to be a part of. The products we sell are a valuable safety-net to protect people from catastrophic events in their lives. We should be quite proud of the service we provide; clients require the coverage year after year, and as their lives become more complicated and they acquire more assets or enlarge their families, they need more insurance.
Consumers appreciate the value that agents bring to the complexities of buying insurance. Agents provide expertise, education and advocacy to clients. The recent J.D. Powers & Associates comScore study supports this fact. Consumers find agents easier to use than a black-box 800 number or a website, and while more consumers conduct research online, they still prefer to finalize their purchase through an agent who they can visit or call. In today’s cyberworld, an agent provides that desired personal touch.
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