Many people have written about the impact of the book "Moneyball: The Art of Winning an Unfair Game" by Michael Lewis not only on the Oakland Athletics, but also on modern businesses across industry boundaries. This book, which was made into a top-grossing film starring Brad Pitt, highlighted the real impact of analytics in shaping the success of a baseball team but it has applications everywhere.  

Apparently, the analysis of hits, steals, walks and other factors can, and should, shape decisions on who to recruit, trade, play and who to play in specific positions or in which position in the batting line-up. The nerve of Billy Beane trusting actual hard numbers over the gut feelings of the team’s scouting staff, right?  Today, the use of analytics to provide insight and shape business decisions continues to be one of the most consistent top priorities for businesses alike, including insurers, and rightly so.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access