Let’s face it, the insurance industry—in general—is not perceived to be an exciting place to work by college students and people seeking a career change. Those of us in the industry find it to be rewarding, challenging and interesting, but it’s not always easy to convince outsiders of this. To make matters worse, television advertising is a reflection of cultural perception. The national health care debate portrayed the entire insurance industry in a negative light. Several times each day, injury attorneys make a point to showcase alleged poor behavior of the insurance industry. Our challenge is to change the popular perception, and show that insurance and insurance technology is an interesting place to be.

Recruiting is a tough and expensive activity, but there is some good news. The Bureau of Labor Statistics "Job Openings and Labor Turnover Survey" (JOLTS) is reporting a steady monthly percentage of separation of 3.1%. Of that number, 1.4% represents what is referred to as “quits”—employees who are voluntarily leaving. While the majority of employees stay put, you can expect those motivated staff members to look around for other opportunities. Hiring these experienced employees can be expensive because they will almost certainly seek a salary increase. And to top it off, you are limited to the talent available to you in your area.

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