The use of telematics devices in insurance has been around for several years, with companies like Aviva (UK) and Progressive (U.S.) taking on the pioneer role in early 2000s. But there have been many dissenters.

One large insurer told me that they didn’t see the point in telematics offerings, and it would cannibalize their current motor book. And so it seemed whilst top motor insurers own the majority of the market, we would see little change in Europe.

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