Transformational thinking isn’t just about ‘intelligent thoughts’. It is about converting transformational concepts into practical steps that will accomplish real enterprise transformations. (For a good definition of transformational thinking vs. legacy thinking, see my first blog.) This week we focus on how insurance marketing efforts have to transform to add value.

Insurers know that growth in revenues, profits and market share are dependent on their ability to attract and retain customers, increase the speed to market of new products and services, and excel in product and channel management. They also know that today’s consumers utilize more powerful devices and are digitally connected, with greater access to product comparisons and reviews. Most insurers grasp that the emergence of new technologies and the impact of social media has given birth to insurance digital marketing.

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