Everyone hates automated phone messaging and e-mail pitches, right? Not necessarily, if done in the right context.
A new survey of 2,300 consumers by Harris Interactive on behalf of Varolii Corp. finds that despite widespread negative perceptions about robocalls and spam e-mail, a surprising number of people are reporting benefits from automated communications. This has interesting implications for insurance companies looking for more effective and targeted ways to reach out to current and future policyholders.
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