Measurement is the starting point for most meaningful improvement initiatives. But as the saying goes, “If you cannot measure it, you cannot manage it”—and certainly, you cannot evaluate the need for improvement.

Putting a stake in the ground to understand current performance should be a part of the DNA of any successful and agile company. The importance of using a fact-based approach has not changed regardless of economic conditions or technological advances. Ongoing measurement, collection and analyzation of trends and comparative data is critical in assisting management establish improvement targets and measure progress.

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