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The study assessed 20 insurers based on three categories: Browsing using menus, direct access/search and content. The report noted an "overall poor performance of industry websites," relaying the top reasons for failure: Company-centric websites make browsing too difficult; content is missing, repeated and poorly worded; and site search doesn't work for typical tasks. According to the report, consumers have less patience with poor websites due to a much broader experience of what is possible online. Therefore, insurers need to make sure their websites are providing customers with good content, when and where they want to access it. Click through to see which carriers are accomplishing this.