5. Build For Change
Title: Build for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation Author: Alan Trefler Brief Synopsis (courtesy of Amazon.com): "Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experiencewhether good or badcan alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future."
6. Doing Data Science
Title: Doing Data Science: Straight Talk from the Frontline Authors: Rachel Schutt and Cathy ONeil Brief Synopsis (courtesy of Amazon.com): "Now that people are aware that data can make the difference in an election or a business model, data science as an occupation is gaining ground. But how can you get started working in a wide-ranging, interdisciplinary field thats so clouded in hype? In many of these chapter-long lectures, data scientists from companies such as Google, Microsoft, and eBay share new algorithms, methods, and models by presenting case studies and the code they use. If youre familiar with linear algebra, probability, and statistics, and have programming experience, this book is an ideal introduction to data science."
7. The Snowball
Title: The Snowball: Warren Buffett and the Business of Life Author: Alice Schroeder Brief Synopsis (courtesy of Amazon.com): "Never before has Buffett spent countless hours responding to a writers questions, talking, giving complete access to his wife, children, friends, and business associatesopening his files, recalling his childhood. It was an act of courage, as The Snowball makes immensely clear. Being human, his own life, like most lives, has been a mix of strengths and frailties. Yet notable though his wealth may be, Buffetts legacy will not be his ranking on the scorecard of wealth; it will be his principles and ideas that have enriched peoples lives. This book tells you why Warren Buffett is the most fascinating American success story of our time."