A better word might be "undecorate." Today´s top websites have a clean, simple, almost architectural feel. Patterned backgrounds, lots of different fonts, crazy clip art and funky color schemes can be distracting and hurt your credibility. If design services aren't available from your site provider, and you can't afford to engage a graphic designer, consider tapping a graphic design student from a local college. These kids were raised on the Web and intuitively know when a site looks old.