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Apple and IBM are burying the proverbial hatchet to jointly pursue the fast-growing enterprise mobile market. IBM MobileFirst for iOS Solutions, the name for the partners products, for vertical businesses will become available starting this fall and into 2015, the companies said. The apps will be developed exclusively for iPhone and iPad and feature IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration. The long-term success of this deal will hinge upon IBM delivering enterprise mobile services that combine device and cloud capabilities, and on Apples success in retaining and growing its leadership in mobile handsets and tablets that enterprise employees want, Forrester says. Theres much to be done for this new partnership to create great products and services, which will take time, but the research firm gives the deal a strong chance of succeeding for a few reasons:
Exclusive elements to this partnership such as IBMs investments in native iOS apps and Apples anointment of IBM with global partner status indicate that theres significant commitment of assets and cooperation by both partners.