Its the first word in business process management, but often BPM initiatives are more focused on technology needs over involving business users. BPM initiatives need to actually involve SMEs, operations staff and technology professionals if theyre going to offer real value, said Neil Ward-Dutton, founder and research director of MWD Advisors. Ultimately, non-technical users, as well as technical users, need to be able work from one consistent model, even if they dont utilize the same tools or techniques.