Slideshow 7 Success Factors of a Social Business Strategy

  • May 08 2013, 3:22pm EDT
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1. Define business goals

Businesses that uncover the gap between business objectives, social media strategies, and internal challenges and opportunities will open dialogue that both closes the gaps and creates alignment in the process.

2. Have a long-term vision

Businesses need to articulate why they are on the social business journey, and it should include the future customer, employee, and stakeholder relationships and experiences.

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3. Align Executives with Clear Business Goals

Executives are instrumental in granting additional budget and resources to scale social media, and ensuring they’re aware of the goals will better enable them to provide these.

4. Create a prioritized initiative

Businesses should create a three-year roadmap with social initiatives that includes what you will and won’t do.

5. Establish governance and process

Defining clear processes and instilling discipline are key criteria. Businesses should make training available.

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6. Staff and resource appropriately

Getting the right people on the core team is important. During early times when still in planning, it may be appropriate to outsource to an agency, but later it’s important to develop internal capabilities, especially to lead strategy and create internal alignment.

7. Choose tools and technology last

Implementing technology before having a strategy, roadmap and organization in place may leave businesses with a platform or system that doesn’t meet their needs or one they will outgrow.