7 Success Factors of a Social Business Strategy
May 8, 2013 3:22 PM
1. Define business goals
Businesses that uncover the gap between business objectives, social media strategies, and internal challenges and opportunities will open dialogue that both closes the gaps and creates alignment in the process.
freshidea - Fotolia
2. Have a long-term vision
Businesses need to articulate why they are on the social business journey, and it should include the future customer, employee, and stakeholder relationships and experiences.
Andres Rodriguez/Andres Rodriguez - Fotolia
3. Align Executives with Clear Business Goals
Executives are instrumental in granting additional budget and resources to scale social media, and ensuring theyre aware of the goals will better enable them to provide these.
4. Create a prioritized initiative
Businesses should create a three-year roadmap with social initiatives that includes what you will and wont do.
Georgiy Pashin/Getty Images/Hemera
5. Establish governance and process
Defining clear processes and instilling discipline are key criteria. Businesses should make training available.
Stepan Suslaev/Getty Images/iStockphoto
6. Staff and resource appropriately
Getting the right people on the core team is important. During early times when still in planning, it may be appropriate to outsource to an agency, but later its important to develop internal capabilities, especially to lead strategy and create internal alignment.
dimdimich - Fotolia
7. Choose tools and technology last
Implementing technology before having a strategy, roadmap and organization in place may leave businesses with a platform or system that doesnt meet their needs or one they will outgrow.