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Following are some examples from across the insurance industry of mobile applications that serve to extend the carrier's relationship with the insured beyond the transactional. [For information on how insurers use mobile in the business, check out Making Strides in Enterprise Mobility]
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AIG

AIG's CyberEdge iPad app gives users access to information about their personal cyber risk, including recently reported breaches.
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Nationwide

Nationwide's Make Safe Happen app, part of its larger campaign around home safety, is meant to help parents go through each room of their house and secure risky areas with the goal of reducing household accidents.
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Swiss Re

Swiss Re's Flood app for iPad helps brokers and policyholders understand the unique risk of flood and how to insure and manage it. It was launched in 2012.
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MetLife

MetLife Infinity is a digital scrapbook that allows users to collect files of personal information about loved ones -- usually photographs, but it also supports video and audio recording.
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Zurich

Zurich's What If? Risk Grading app is meant to provide insight into how the carrier's risk engineers evaluate risk.
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American Family

In the iAMFAM mobile game, players manage a virtual family through life stages. It integrates with Facebook to allow users to compare scores.
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Allstate

Allstate GoodRide is an app geared toward motorcycle enthusiasts, to help them track use of their bike, find services on long rides, and share ride information with fellow bikers.
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State Farm

Created in partnership with Edmunds, the CarCapture app from State Farm allows prospective auto buyers to take a picture of the rear of a car and get information about price range, fuel economy, insurance pricing and more.
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Liberty Mutual

Liberty Mutual's FuelIQ app uses the phone's accelerometer to record distance, speed, and duration of drives, and scores users' fuel efficiency.