Living in a Mobile World
October 6, 2011 12:00 AM
Moving On with the iPad
USAA is found treating certain offerings like interactive magazines, and more germane aspects of business like an office.
Healthy Design from Humana
With Humana, graphs and simple, color-coded page designs present an example of Jobs' consumer-centric mindset.
An Array of Applications
To take full advantage of the platform, Geico offers games as well as more niche apps for customers. Its latest offering is a game promoting a new ad campaign, but others promote customer service tips to policyholders.
Geico's Ubiquitous Gecko
With an alliterative pet name for its app and literal pet reptile, Geico employs attention-grabbing gimmicks.
Aetna On-the-go
Health insurers get in on the act as well, offering prescription calculators and plan details with one-touch responsiveness.
State Farm's Aerial App
Here we see another nuanced creativity: the ability to recreate the scene of accidents in a colorful, aerial model.
Nationwide Goes Bold
It's hard not to note the bold colors chosen by Nationwide. Its company colors, and any opportunity to gain attention through branding, cannot be lost in the media-saturated mobile market.
Allstate's Application
Here is another example of an easy-to-use, comprehensive tool for policyholders.
Progressive's Mobile Branding
With the introduction of Flo, Progressive found the face of its mobile interactions, and with her, it has proved it helps to present a personality online.
MetLife Mobile App
A basic example of how consumers can perform their business on their own time. Large carriers need to offer on-the-go services for multiple lines, with easy functionality to stay with the curve.
Yagi Studio/Getty Images
Living In a Mobile World, Courtesy Steve Jobs
Steve Jobs transformed day-to-day life by putting the consumer in control. Pushing the boundaries of technology with Apple's user-friendly constructs inverted business relations, and suddenly put the onus on big business to cater to customer needs. Enter the mobile appthe portal through which an on-the-go consumer can conduct any matter of personal or professional business. For insurers, this meant unusually rapid adaptation. What do customers need? What do they want? How do they want it delivered? This slideshow presents some of the best insurance mobile offerings, ranging from mobile games to iPad apps. Photo courtesy of Getty Images