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Even the most competitive companies only close about 15% of the deals in their sales pipelines. That means that salespeople spend time with prospects who, 85% of the time, aren't going to buy. Wouldn't those salespeople rather spend more time pursuing prospects they knew they could close? Or spend time with their prospects where it matters most at an executive level? Readers who are ready for exceptional results for themselves and their companies need Selling to Zebras.


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