The Internet is expanding beyond PCs and mobile devices into enterprise assets such as field equipment, and consumer items such as cars and televisions
. The combination of data streams and services created by digitizing everything creates four basic usage models Manage; Monetize; Operate; Extend. These four basic models can be applied to any of the four "internets (people, things, information and places). Enterprises should not limit themselves to thinking that only the Internet of Things (i.e., assets and machines) has the potential to leverage these four models.