U.S. life insurers pay out over $100 billion in death benefits every year. Fewer than 1 in 10 beneficiaries ever becomes a customer.
New research from Empathy and LIMRA reveals what's actually driving beneficiary loyalty and engagement. The findings will challenge how your organization thinks about the claims experience — and why it's worth getting it right.
What you'll learn from the new data:
- What beneficiaries actually need before, during, and after the claims process, and where most carriers fall short
- The support delivery gap: what families say would have helped vs. what they received
- Practical steps for turning the claims experience into a generational loyalty driver
