Analytics

The industry needs high-quality data sources that can scientifically measure the threat and complement existing data elements

If a carrier’s model suggests a consumer is unlikely to bind, they can serve comparison ads from other carriers and make back some of the money they spend bringing non-converting shoppers to their website.

Robin Gordon will join on March 29.

Many insurers have a traditional, albeit risk-averse, data mindset as evidenced by their reliance on traditional data and avoidance of emerging data sources.

Not only does the quality of the data impact a carrier’s bottom line, it also affects their customers’ experience.

Branches come off it, each with its own value: analytics, reporting and forensics.

Ashok Krishnan is the carrier's new chief data and analytics officer, based in London.

Insurers should observe how digital attackers operate in customer acquisition, analytics, technology, and talent to support their new initiatives.

Insurer is 'doubling down' on tech investment, with leadership buy-in across digital, says Abby Hosseini.

The terms 'digital' and 'data' are often conflated or are used interchangeably, but they represent very different facets in the journey companies are taking.