Analytics

The ability to launch products in record time and manage them over their entire lifecycle gives insurers a decisive advantage over competitors that can translate into increased revenue and above-average growth.So, how do insurers realize those benefits? They can begin by using "best practices" in three areas: organization, process and technology.

Boston - Senior insurance IT executives are increasingly focusing on strategic spending to meet market demands and showing some concern over a softening property/casualty market, according to Celent LLC's new report, "Insurance CIO/CTO Pressures, Priorities, Projects, and Plans for 2007 Survey Results.""There is continued focus on meeting market demands for speed to market and ease of doing business, and on new projects involving core systems, data mastery, and distribution," says Matthew Josefowicz, manager of Celent's insurance group and author of the report. "Budgets and staffs are generally flat or growing modestly, but strategic investments continue. However, there are some indications that large property/casualty insurers may be keeping their powder dry until they can gauge the impact of the softening market."

Philadelphia - With a focus on customer service, Philadelphia Insurance Companies launched a new corporate Internet site, www.phly.com. The Philadelphia company, which designs, markets and underwrites specialty commercial and personal property and casualty insurance products for select target industries or niches including nonprofit organizations; the health, fitness and wellness industry; select classes of professional liability; the rental car industry and more, says the new Web site will provide self-service functionality to all agents and policyholders. The project quickly evolved into an Internet "program," reports the company. The creation of a program provides the framework to efficiently and strategically prioritize and bundle enhancements that will ensure alignment with business goals. The new Philadelphia Insurance Web site is designed to make doing business easier for a select group of "preferred agents" and a broader network of independent agents, which consists of 38 regional and field offices across the United States. The new site includes enhanced menu navigation, and updated search functionality. Also enhanced is the site's login authentication, now featuring one login per agent or customer. Visitors to the site can browse policies, view claims, invoices, active lists, quotes, and auto ID cards. The carrier also added an online payments feature. The project goals included an aggressive timeline, and the carrier's IT department and automated services division (project management/business requirements group) collaborated using in-house tools to manage information. The ultimate goal, says a company representative, is to provide feedback capabilities that enable a two-day response to any incoming question. Source: Philadelphia Insurance Companies

El Segundo, Calif., - Insurers feel the need to develop original approaches to attracting and retaining customer in various market segments. During a two-day conference hosted by Computer Sciences Corp. (CSC), a few insurers gave examples of these approaches.Panelists at the conference noted that insurance marketing programs must appeal to three distinct generational groups: Generation Y (ages 18-29), Generation X (ages 30-40) and baby boomers (ages 41-59). Each group has distinct demands for service; therefore, insurers must offer different Web-based services that address their consumers' varying levels of comfort with technology.

Blue Bell, Pa. - Almost one in every three of the more than 1,700 senior-level corporate and technology leader respondents in a new international survey do not trust their companies' own abilities to handle private or sensitive information, and that same number are either unsure or don't believe that most of their business partners consider them to be trusted enterprises.These and other findings are part of a broad research project from Blue Bell, Pa.-based Unisys Corp., called the Unisys Trusted Enterprise Index, a survey designed to measure the importance, impact and influence of trust, privacy and security within the corporate world. Conducted in partnership with the Ponemon Institute, an Elk Rapids, Mich.-based privacy research organization, the study also found that despite a growing awareness of risk management and security issues in the corporate world, more than one-third of companies polled do not task senior leaders with protecting the trust that customers, investors and even their own employees have in those companies.

Hartford, Conn. - Aetna Inc. is offering an interactive voice response (IVR) system called Voice2Form to enable members with both Aetna disability and medical insurance to provide consent to participate in the insurer's Integrated Health and Disability (IHD) program. Aetna's integrated informatics studies show that the IHD program may reduce short-term disability durations by as much as 10.7% or 5.6 days per claim.

Minneapolis - Thanks to the combination of rules-based management and mobile healthcare technologies, patients with long-term health conditions may be on the road to a faster recovery based on receiving early detection, continuous remote care, prediction of care demands, and quality of life improvement.Swedish technology company Kiwok AB is integrating Blaze Advisor business rules management technology from Fair Isaac Corp., a Minneapolis provider of analytics and decision management technologies, to enable intelligent out-of-hospital monitoring of patients via Kiwok's mobile healthcare monitoring network.

HARTFORD TEAMS WITH TECH GROUPThe Hartford Financial Services Group Inc., Hartford, Conn., is working with the largest technology trade association in Washington State to offer policies designed for the technology industry. The insurer will market the insurance to members of the Seattle-based WSA (formerly the Washington Software Association) through brokers and independent agents. Nationwide, the Hartford insures more than 50,000 technology companies.

WHITEHILL SOFTWARE HELPS CREATE POLICIESWhitehill Technologies, Moncton, New Brunswick, has shipped a new release of the InSystems product line, which helps create insurance policies. IStream Publisher 3.2 simplifies production of insurance documents by managing the process from the first draft of the contract language through the issuing of the policy. The software also supports service-oriented architecture (SOA), which increases IT agility, and includes predefined services for retrieval, assembly, rendering, delivery and storage.

Insurance Networking News asked David Pedersen, senior vice president at Insurity, Hartford, Conn., to explain how a data integration project can evolve from an enterprisewide objective to a successful way of life.INN: Do most insurance companies have a data strategy, and why is it important?