Ian Jeffrey

CEO and co-founder

Ian Jeffrey is CEO and Co-Founder of Breathe Life, a software-as-a-service technology company whose platform helps insurance carriers digitize their offerings and reach, engage, and service clients more effectively across distribution channels. He is also an entrepreneur with 20 years' experience in Silicon Valley and Montreal and has served as an Advisor and Angel Investor to many early-stage startups.

Digital distribution

More people can buy life insurance thanks to digital

And traditional insurers should adapt to the larger addressable market.

By Ian Jeffrey

May 21
Life insurance

COVID-19 insurance response benefited from even incremental change

By tackling specific problems, carriers were able to keep the lights on during the pandemic.

By Ian Jeffrey

February 18
Insurtech

Is Lemonade IPO the model for insurtech? Probably not

The large raises of insurtechs that closed out the 2010s aren’t likely to issue in a new decade of pure-play dominance or signal the demise of legacy insurers.

By Ian Jeffrey

July 21