Customer experience

Few people would argue that Internet functionality has improved over the past few years. But some may argue whether consumers are shopping more on the Web. The fact is, organizations from many industries are using the Web in a variety of ways to drive potential customers to their Web sites. Recent estimates place the online advertising market at more than $28 billion. Boston-based Celent LLC cites the recent acquisitions of online advertising marketplaces by major online players such as Yahoo!, Google and Microsoft as a clear indication that a battle is on to get to the customer through online advertising. Insurance companies need to factor in the costs of marketing online and decide on a targeted strategy.The rate of online marketing growth varies among lines of business. But the constant throughout: Online marketing is growing. The insurance industry may look to other industries as the reason for the growth, says Lisa Phillips, senior analyst at New York-based eMarketer Inc. "In general, most businesses are moving at least part of their marketing budgets online. They're following consumers who are online shopping and comparing prices, etc. People have come to depend on the Internet for any kind of research," she says.

It's incredible how quickly technology, and the accessibility of the Internet and Web-enabled devices have evolved-even in the past few years. With these rapid advancements, both society and insurers are forced to adapt. So now that anyone can check claims status on their iPod, laptop or PDA from anywhere in the world, there's no excuse for carriers not to ramp up their online customer service offerings in an effort to better serve their Web-savvy client base.To many people, upgrading online customer service may seem the next logical step in the development of the Internet as a whole. However, many insurers may not be keeping pace with competition that is offering services and tools that not only attract new customers, but also address client's needs.

JACKSON LAUNCHES BENEFITS CENTERThe Living Benefits Selection Center (LBSC) from Jackson National Life Insurance Co., Lansing, Mich., is designed to enable registered representatives to get instant, client-approved output based on a client's profile information after answering a handful of qualifying questions. The tool also features multimedia presentations, fact sheets and side-by-side comparisons of Jackson's optional living benefits.

XSELL RELEASES INSURANCE FRAMEWORX PLATFORMXSell LLC, a Jacksonville, Fla., provider of on-demand marketing solutions, released XSell's Insurance FrameworX, a version of its Web-based Customer Interaction Marketing platform.

Is the demise of customer relationship management (CRM) software greatly exaggerated? Insurance Networking News asked Leo Schneider, senior vice president for insurance SAP AG, Walldorf, Germany, to explain his philosophy of why CRM, on the surface, appears to be an enterprisewide moving target.INN: What is the current perception of CRM?

If you've ever felt like your phone is ringing off the hook, you might want to consider the case of GEICO. The Chevy Chase, Md.-based auto policy giant communicates with its 7.4 million customers primarily through its call centers, which are located across the country. "Because GEICO is the fastest growing insurance company in the United States, we deal with a lot of pressure when we are handling the millions of phone calls that come in," Jess Reed, GEICO's chief information officer, tells Insurance Networking News.Indeed, given the company's direct-to-consumer model, the importance of its call centers, and the solutions that enable them, is difficult to overstate. To keep pace with the deluge of calls coming in on a daily basis, the company has long relied on help provided by telecom solutions provider AT&T, which, after a series of recent mergers, is now based in San Antonio, Texas. "It's an AT&T managed service that we overlay on top of a Cisco-based intelligent software manager," says Linda Poe, signature client director for AT&T.

Midwest Insurance Co. is an INNovators Award Winner runner-up, chosen for its strategy to replace an aging legacy policy administration system with one that now delivers real-time data to all end users.Just seven years old in 2005, Midwest Insurance Co. had already outgrown its policy administration system. "It was old client-server technology," recalls Rick Vogl, the company's vice president-IT. "The legacy system couldn't handle the volume of quotes we have coming through our system, and the amount of premiums we push through it.

Whether it's underwriting, billing or customer systems, legacy mainframe applications persist among even the most technologically advanced insurance companies. Enterprises are being forced to introduce new products and services faster than ever, and the implementation of cost-cutting strategies means that they have to do more with fewer resources.Service-oriented architecture (SOA) is an effective and pragmatic approach that enables greater system agility, including the legacy mainframe solutions that house enormous amounts of policy data. New legacy-SOA integration strategies must tap into mainframe performance, security and programming resources, as well as valuable data. When they do, good things can happen. Insurers taking this more comprehensive approach and making the mainframe an active participant in SOA initiatives are experiencing success.

London - Risk Management Solutions Inc. (RMS), a Newark , Calif. , provider of products and services for catastrophe risk management, launched a new initiative among six of Lloyd's largest managing agents this week designed to change the way exposure data is used in the London Market. The RMS London Market Data Community gives members access to data that has been standardized for use among the members. Data is prepared once by the RMS Data Cleansing Team, and then made available to the community, saving subscribers the time and money involved in preparing the information individually.

Boston - Electronic application submissions have grown dramatically since 2004 but still account for less than half of all new life/health business, according to a new report from Celent, a Boston-based financial research and consulting firm.